INTERNATIONAL CENTER OF PHOTOGRAPHY
Redesigning the logo to better reflect ICP’s cultural positioning and public communication.
Redesign isn’t about change for the sake of change — it’s about creating new possibilities.
Brand Design
Adobe Photoshop
Adobe Illustrator
Figma
individual Project
1 semester Project
Grantha Sangam MN
BALANCED STRUCTURED OBSERVATIONAL
The logo design of the International Center of Photography emphasizes structure and proportion, reflecting the balance between innovation and proportion in photography. The simple geometric shape is derived from the concept of the viewfinder, presenting a clear visual language.
Applicable places
Museum galleries
Photography school
Community outreach programs
Public forums and events
Purposes
Exhibit photography as both art and documentary.
Educate and inspire new generations of photographers.
Connect international photographers with local communities.
Reflection
Redesigning ICP’s logo made me realize that identity design begins with understanding before form making. At first, I was focused on improving visual impact, but as the process continued, I found myself spending more time analyzing ICP’s positioning, tone, and audience relationship.
A successful redesign is not about imposing a new style, but about clarifying what already exists and strengthening its internal logic.
What is ICP ？
The International Center of Photography (ICP) is a leading institution in New York dedicated to photography and visual culture. Founded in 1974 by Cornell Capa, ICP combines a museum, a school, and public programs, creating a hub where photography is exhibited, studied, and used as a tool for social change.
Logo Design
Redesigning the logo became a way to rethink ICP’s positioning in a contemporary context. It provides ICP with a more flexible and expandable visual foundation for future communication.
Logo Motion
Rhode Sign
Exterior Design
Promotional Design
The ticket was designed not only for entry, but for memory. The left side holds essential information and a QR code for quick access, while the right side can be detached and kept as a commemorative card. The back records the visit date and time, and the image reflects the theme of each exhibition.
Entrance Wall
Publicity Board
Posters for Exhibition
