Hi Paw!
Hi Paw! is a pet management app for daily care, records, reminders, and budgeting.
I wanted pet care to feel simpler, clearer, and easier to manage.
Brand & UIUX Design
Adobe Photoshop
Procreate Figma
Figma Make
Individual Project
3 weeks Project
Reflection
Users can plan expected expenses, track actual spending, and view cost trends through simple visual analysis.
Alongside the app design, I created a light branding system for Hi Paw! Through packaging, tags, and product mockups, the brand becomes more recognizable, cohesive, and emotionally engaging.
This project began with an insight from user research: although pet care apps already exist in the Chinese market, few of them provide a truly clear and manageable experience. Many existing products offer similar functions, but their categories and information structures often feel fragmented, making everyday use more complicated than it should be. This led me to rethink pet care as a system of daily routines that needs to be better organized through design.
I believe a good pet care app needs clearer design categories and a more thoughtful organizational structure, turning scattered daily information into an experience that feels more manageable, approachable, and easy to use.
Establish Pet Files
Brand Extension
The pet profile setup is designed as a step-by-step onboarding flow, helping users create a complete pet file in a way that feels clear, gentle, and easy to navigate.
Remainder & Plan
In the context of fast consumption habits, planning and recording pet-related expenses helps users better understand their spending patterns, making everyday budgeting clearer, more visible, and easier to manage.
Consumption Planning
In the context of fast consumption habits, planning and recording pet-related expenses helps users better understand their spending patterns, making everyday budgeting clearer, more visible, and easier to manage.